Everyone forms an opinion about the Super Bowl commercials, and I am no different. In the interest of honesty and transparency I want to admit that I did not watch the Super Bowl this year, so I didn’t see this commercial during a break. I was browsing YouTube last night and the Audi “Daughter” commercial played before a video. It happened with Wife shortly after and I was all, “Oh, this one’s really good.” It wasn’t until this evening that I checked online to see if the commercial was, in fact, from the Super Bowl spots. Oh, and to be clear, this is not a paid endorsement. We don’t own an Audi, and while I appreciate their fit-and-finish, we don’t have plans to buy one. I would happily test one as a family vehicle though (hint, hint).
I like this commercial because it talks about the gender pay gap in relate-able terms. I like it because it shows a father spending time with his daughter. And I like it because it offers a change to the current business reality. Oh, and I secretly hope to build soap box race cars for my girls one day. If you didn’t see it, check it out:
Love it? Hate it? What was your favorite commercial from the big game (whether you watched it or not). Leave it in the comments below.